Human BehaviorMarch 2026
Why Most Innovation Fails at Adoption
Most innovations don't fail because the idea was wrong. They fail because they were never designed for what they would do to the people expected to embrace them.
Insights
Thinking from TOSI on what innovation does to people — and what that means for leaders.
Most innovations don't fail because the idea was wrong. They fail because they were never designed for what they would do to the people expected to embrace them.
Why transformation programmes stall where systems meet people.
Seeing emerging needs before they become obvious.
What leaders gain when they stop performing strategy and start seeing.